The most important aspect of any business is its customers, and these days customers seem much more aware than they used to. It is not enough simply to get the sale, the customer must feel that they got a good deal with an organization they are happy dealing with.
And in business, your reputation usually only comes from one source – that is satisfied customers – which is one of the most important NLP business benefits.
Important element for dealing with customers is listening and communicating in the right way.
For instance, if a customer says “I just don’t feel that this is the right car for me”, then responding with “but doesn’t it look just great” is not going to resolve the issue.This is due to the fact that the customer is talking about how they feel. This feeling is not going to be changed without directly dealing with the feeling.
Improving your ability to pay attention to other peoples language, will help limit problems caused by miscommunication throughout your organization.
Another useful skill is rapport. Many customers will buy from you simply because they like you.

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